Your privacy is important for us and we respect your privacy. It is our policy to respect and protect your privacy for the information we collect from you across “” website, Inthemarket portal, Inthemarket cloud, web browser, inthemarket mobile application or the site which we own and operate.

Information we collect

We may log your IP address for the security reasons and we use some tools to collect the information for website traffic, source URL, keywords and time spent on each web page. This helps to improve our user experience on our website and does not include the collection of any personal information. When you use our cloud/portal: To log in to the system, some minimum basic information is to be provided by you to serve you better. This includes some basic profile information such as name, company name, mobile number, email address, GSTIN etc. This information is necessary to create your private account with us and keep it safe.

Use of information

We don’t share any information provided by you to any third party and all the information/data provided by you is used in your best interest only. We care about your  privacy concerns and all the data are kept secured on the server and our algorithm tries to make sure that no data is accessible to anyone, including us without your consent. There is some basic web browsing information which may be collected by third parties such as Google Analytics, web hosting or DNS management. We comply with government and law enforcement requests for data, as required by law, in connection with any actual or prospective legal proceedings or in order to establish, exercise or defend our legal rights. We do not sell or rent your personal information to marketers or third parties.

Your rights as our user

Choice and consent: By providing your information to us, you consent to us collecting, holding, using and disclosing it in accordance with our privacy policy. You are free to refuse our request for information, with the understanding that we may be unable to provide you our services without accepting our Terms of Service and Privacy Policy statements.

Information from third parties: If we receive information about you from a third party, we’ll protect it as set out in this privacy policy. If you are a third party providing information about somebody else (eg. an agency operating on behalf of a client), you represent and warrant that you have that person’s consent to provide their information to us.

Restrict: You may choose to restrict the collection or use of your personal information by contacting us using the details available on our website. If you ask us to restrict or limit how we process your personal information, we will let you know how the restriction affects your use of our website or products and services.

Access and data portability: You may request details of the personal information that we hold about you. You may request to erase the personal information, we hold about you at any time. You may also request that we transfer this personal information to another third party.

Corrections in information: If you believe that any information, we hold about you is inaccurate, out of date, incomplete, irrelevant or misleading, please contact us using the details given on our website and we will take reasonable steps to rectify the same.

Notification of data breaches: We comply with laws applicable to us in respect of any data breach. We also notify our users in case we found any event of data breaching at our servers.

Complaints: If you believe that we have breached a relevant data protection law and wish to make a complaint, please contact us and provide complete details of the alleged breach. We will promptly investigate the complaint and respond back, setting out the outcome of our investigation and the steps we will take to deal with your complaint. You also have the right to contact a regulatory body or data protection authority in relation to your complaint.


A cookie is a small piece of data that our website stores on your computer, and accesses each time you visit, so we can perform certain functions and understand how you use our site. We use first-party and third-party cookies to enable forms, payment processing and website analytics. If you do not wish to accept cookies from us, you mayinstruct your browser to refuse cookies from, understanding that we may be unable to deliver you some parts of our services.

Business transfers

If we or our assets are acquired, or in the unlikely event that we go out of business or enter bankruptcy, we would include data among the assets transferred to any parties who acquire us. You acknowledge that such transfers may occur, and that any parties who acquire us may continue to use your personal information according to this policy.

About this policy

This privacy policy only covers the collecting and handling of data. We only work with partners and third-party providers whose privacy policies align with ours, however, we cannot accept responsibility or liability for their respective privacy practices. Our website may link to external sites that are not operated by us. Please be aware that we have no control over the content and policies of those sites and cannot accept responsibility or liability for their respective privacy practices. At our discretion, we may update this policy to reflect current acceptable practices. We will take reasonable steps to let users know about significant changes via our website. Your continued use of this site after any changes to this policy will be regarded as acceptance of our practices around data and personal information. We may also update our privacy policy from time to time to make it more compliant with applicable law or the requirements generated due to changes in our business, website or mobile application. If you have any concerns or questions about how we handle your data and personal information, feel free to contact us at This policy is applicable w.e.f. 14-10-2019.

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